Northern Ireland is the home of Game Of Thrones. It’s where production for the series and much of the filming takes place.
For the shows fifth season, we orchestrated a series of stunts that allowed fans to witness the fantasy world of Westeros bleeding into the real world of Northern Ireland. The stunts themselves happened in the real world, but the campaign’s true home was online as fans on the ground spread the word across social media.
By blurring the lines between digital marketing and valuable content, we turned the show’s legions of fans into fans of Northern Ireland.
We grounded the stunning scenery of Westeros in reality by planting signposts that pointed the way to key filming locations.
Anyone passing through Belfast City Airport with a sword was required to leave it at security, along with razors & liquids over 100ml.
We put the most valuable commodity in the Seven Kingdoms on sale at a farmers market.
Giants haven’t been seen for centuries in Westeros. But they were spotted in Northern Ireland heading towards the Causeway.
Fans and bird watchers alike were excited to discover animatronic three-eyed ravens had migrated to Belfast City Hall.
Northern Ireland saw a big freeze in June when White Walkers prowling the streets of Belfast left chaos in their wake.
When Belfast Zoo unveiled a critically endangered dragon, they had to reassure the locals it wouldn’t burn the entire city to ashes.